Carfax originated in 1997, when the founder of the company, M. Alexander Nikitich, advised his friend on a successful application to Oxford University. By 2005 demand for his advice from friends and acquaintances grew so much that he decided to turn his occupation into a business and established an educational consultancy in Berkley Square. Having operated for most of its existence from offices in Mayfair and St. James’ in Central London, the company has expanded significantly in recent years. With a permanent presence in Monaco, Moscow, St. Petersburg, Kiev and Tokyo, and new offices scheduled to open in Dubai, Geneva, and Baku in the coming months, Carfax is well established as one of the leaders in the fields of private and international education.
In addition to the geographic expansion, the original educational consultancy for private clients has branched out into providing other services. In 2006 a guardianship agency was formed to look after overseas pupils at British boarding schools. In 2008 an independent fifth- and sixth-form tutorial college was established in Oxford. In 2009 a tutoring agency was launched in London. In 2011 an educational consultancy for institutions, investors, governments, and international agencies was set up.